Tweet-based Target Market Classification Using Ensemble Method
Target market classification is aimed at focusing marketing activities on the right targets. Classification of target markets can be done through data mining and by utilizing data from social media, e.g. Twitter. The end result of data mining are learning models that can classify new data. Ensemble...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
ITB Journal Publisher
2016-09-01
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| Series: | Journal of ICT Research and Applications |
| Online Access: | http://journals.itb.ac.id/index.php/jictra/article/view/1181 |