COMPETITIVE STRATEGY OF A FOREIGN MULTINATIONAL IN BRAZILIAN POULTRY PRODUCTION
This paper addresses the question of the strategies involved in the import process of cages for laying hens, directed at the multinational enterprise distribution center. Identifies the reasons why a multinational company invests in Brazil, specifically in the city of Araraquara, São Paulo, where it...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Santa Maria
2012-05-01
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| Series: | Revista de Administração da UFSM |
| Subjects: | |
| Online Access: | http://cascavel.ufsm.br/revistas/ojs-2.2.2/index.php/reaufsm/article/download/6216/pdf |