Model of Consumer Behaviour - Feminine Hygiene

This article starts with a review of different recent theoretical views and positions on culture, menstruation taboos, and ethical consumer behaviour. We performed a quantitative research in England, Germany, Slovenia and Sweden on 1,081 responding female students about the effect of cultural and so...

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Bibliographic Details
Main Authors: Rihtaršič Tanja, Rihtaršič Matjaž
Format: Article
Language:English
Published: Oikos Institute-Researh Center Bijeljina 2017-06-01
Series:ECONOMICS
Subjects:
m31
c38
Online Access:https://doi.org/10.1515/eoik-2017-0015