Iklan dan Budaya Popular: Pembentukan Identitas Ideologis Kecantikan Perempuan oleh Iklan di Televisi

Iklan dan Budaya Popular: Pembentukan Identitas Ideologis Kecantikan Perempuan oleh Iklan di Televisi

Abstract: Mass media is not only a channel to deliver messages but also is a channel to build a special image about the world, such as the beauty image of women. Advertisements create it in their messages. Most of them show women with white skin, slim and have long black hair. These cases are a part...

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Bibliographic Details
Main Author: Inda Fitryarini
Format: Article
Language:English
Published: Universitas Atma Jaya Yogyakarta 2013-12-01
Series:Jurnal Ilmu Komunikasi
Online Access:http://ojs.uajy.ac.id/index.php/jik/article/view/199
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spelling doaj-45fc8ff97ddc492895c53a628518ad912020-11-24T21:54:04ZengUniversitas Atma Jaya YogyakartaJurnal Ilmu Komunikasi1829-65642548-86432013-12-016210.24002/jik.v6i2.199195Iklan dan Budaya Popular: Pembentukan Identitas Ideologis Kecantikan Perempuan oleh Iklan di TelevisiInda FitryariniAbstract: Mass media is not only a channel to deliver messages but also is a channel to build a special image about the world, such as the beauty image of women. Advertisements create it in their messages. Most of them show women with white skin, slim and have long black hair. These cases are a part of popular culture or mass culture because it could be a homogen-standard value. Advertising is related with popular culture. Advertising is a reflection of popular culture and it is an inventor of popular culture.http://ojs.uajy.ac.id/index.php/jik/article/view/199
collection DOAJ
language English
format Article
sources DOAJ
author Inda Fitryarini
spellingShingle Inda Fitryarini
Iklan dan Budaya Popular: Pembentukan Identitas Ideologis Kecantikan Perempuan oleh Iklan di Televisi
Jurnal Ilmu Komunikasi
author_facet Inda Fitryarini
author_sort Inda Fitryarini
title Iklan dan Budaya Popular: Pembentukan Identitas Ideologis Kecantikan Perempuan oleh Iklan di Televisi
title_short Iklan dan Budaya Popular: Pembentukan Identitas Ideologis Kecantikan Perempuan oleh Iklan di Televisi
title_full Iklan dan Budaya Popular: Pembentukan Identitas Ideologis Kecantikan Perempuan oleh Iklan di Televisi
title_fullStr Iklan dan Budaya Popular: Pembentukan Identitas Ideologis Kecantikan Perempuan oleh Iklan di Televisi
title_full_unstemmed Iklan dan Budaya Popular: Pembentukan Identitas Ideologis Kecantikan Perempuan oleh Iklan di Televisi
title_sort iklan dan budaya popular: pembentukan identitas ideologis kecantikan perempuan oleh iklan di televisi
publisher Universitas Atma Jaya Yogyakarta
series Jurnal Ilmu Komunikasi
issn 1829-6564
2548-8643
publishDate 2013-12-01
description Abstract: Mass media is not only a channel to deliver messages but also is a channel to build a special image about the world, such as the beauty image of women. Advertisements create it in their messages. Most of them show women with white skin, slim and have long black hair. These cases are a part of popular culture or mass culture because it could be a homogen-standard value. Advertising is related with popular culture. Advertising is a reflection of popular culture and it is an inventor of popular culture.
url http://ojs.uajy.ac.id/index.php/jik/article/view/199
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