Ethical Aspects in Web Marketing for Seniors: A Grid for Linguistic Analysis
People aged 65 and over make up an increasing share of the population of both the US and Europe as well as of other developed countries. Similarly to the elderly from the past, as social actors they are prone to vulnerability and risk due to their age. However, today’s seniors are different from sen...
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| Format: | Article |
| Language: | English |
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LED - Edizioni Universitarie di Lettere Economia Diritto
2018-07-01
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| Series: | Lingue Culture Mediazioni |
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| Online Access: | http://www.ledonline.it/index.php/LCM-Journal/article/view/1389 |