Social Media Content Headlinesand Their Impact on Attracting Attention
Social media is an important source of product information for many users. Marketing in social media is based not only on building a community around the brand, but social media is used as a way to reach a defi ned group of users with a marketing message. These users are shown content, including pro...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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University of Warsaw
2020-11-01
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| Series: | Journal of Marketing and Consumer Behaviour in Emerging Markets |
| Subjects: | |
| Online Access: | http://www.wz.uw.edu.pl/portaleFiles/5708-journal-of-m/no_10/JMCBEM_1(10)_Jeganathan_Szymkowiak.pdf |