Typological Analysis of Buying Actions

Typological Analysis of Buying Actions

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The typology of buyers and buying actions contracts are specific categories of consumer behaviour, determining group buyers and buying actions in classes, to fragment the markets. Market fragmentation through buyer typoligy and/or segmentation is presently characterized by a multitude of theoretical...

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Bibliographic Details
Main Authors: Nicolae Teodorescu, Nicolae Al. Pop, Felicia-Aurelia Stancioiu
Format: Article
Language:English
Published: General Association of Economists from Romania 2008-02-01
Series:Theoretical and Applied Economics
Subjects:
buyer typlogy
buying actions typology
market fragmentation
statistical methods in buying typology
Online Access: http://store.ectap.ro/articole/286.pdf

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