Typological Analysis of Buying Actions
The typology of buyers and buying actions contracts are specific categories of consumer behaviour, determining group buyers and buying actions in classes, to fragment the markets. Market fragmentation through buyer typoligy and/or segmentation is presently characterized by a multitude of theoretical...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
General Association of Economists from Romania
2008-02-01
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| Series: | Theoretical and Applied Economics |
| Subjects: | |
| Online Access: |
http://store.ectap.ro/articole/286.pdf
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