Typological Analysis of Buying Actions
The typology of buyers and buying actions contracts are specific categories of consumer behaviour, determining group buyers and buying actions in classes, to fragment the markets. Market fragmentation through buyer typoligy and/or segmentation is presently characterized by a multitude of theoretical...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
General Association of Economists from Romania
2008-02-01
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| Series: | Theoretical and Applied Economics |
| Subjects: | |
| Online Access: |
http://store.ectap.ro/articole/286.pdf
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| Summary: | The typology of buyers and buying actions contracts are specific categories of consumer
behaviour, determining group buyers and buying actions in classes, to fragment the markets. Market
fragmentation through buyer typoligy and/or segmentation is presently characterized by a multitude
of theoretical approaches and are especially generated by the common practice in the respective
business. These two concepts are used for the same purpose, the essential difference being their starting
point: the segmentation fragments the markets as a whole, while the typology of the buyer and of
buying actions generate classifications starting from individual cases. |
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| ISSN: | 1841-8678 1844-0029 |