The Impact of the purchase channel on unplanned purchases
This exploratory research aimed to observe if the purchase channel used (online versus physical store) could influence the number and the type of unplanned purchases in a supermarket purchase situation. 64 participants were asked to simulate a supermarket purchase using a shopping list and a predef...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Coimbra University Press
2019-06-01
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| Series: | Media&Jornalismo |
| Subjects: | |
| Online Access: | https://impactum-journals.uc.pt/mj/article/view/6721 |