Análise da Gestão de Serviços Globalmente Integrada sob a Ótica das Metáforas

Análise da Gestão de Serviços Globalmente Integrada sob a Ótica das Metáforas

This paper analyzes the Global Integrate Service Management (GISM) under the optic of GarethMorgan’s metaphors. The GISM comprehends a international service management model,composed by specific characteristics that make it different from the classic multinational companyor the Transnationals. The i...

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Bibliographic Details
Main Authors: Daniel Scumparim, Valéria Rueda Elias Spers, Mário Sacomano Neto
Format: Article
Language:English
Published: Universidade Federal de Pernambuco 2009-08-01
Series:GESTÃO.Org : Revista Eletrônica de Gestão Organizacional
Subjects:
This paper analyzes the Global Integrate Service Ma nagement (GISM) under the optic of Gareth Morgan’s metaphors. The GISM comprehends a internat ional service management model
composed by specific characteristics that make it d ifferent from the classic multinational company or the Transnationals. The international management models and its evolution were analyzed and compared to the administration theories in a deep l iterature revision. The GISM is a high profitable management model
once that it’s take advantage of best available resources from the subsidiaries in each country
supported by market openings and o perations flexibility
generating best resource usage
control and actions autonomy for headquarter s and subsidiary independency in a orchestrated way. Its study is important for schola rs and administrators
in order to consolidate knowledge in a relatively less explored area
relat ed to international management model for services
operated through global subsidiaries inte rnal network
Online Access:http://www.revista.ufpe.br/gestaoorg/index.php/gestao/article/viewFile/94/84

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http://www.revista.ufpe.br/gestaoorg/index.php/gestao/article/viewFile/94/84

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