Consumer behavior and decision making at beverage purchases
The first part of the paper is devoted to the theoretical problems of consumer behavior and decision masking. In the second part is used so called “beer local patriotism” as an concrete example of the mentioned problems. The third part presents own empirical results from marketing research in the Cz...
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| Format: | Article |
| Language: | English |
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Mendel University Press
2005-01-01
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| Series: | Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis |
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| Online Access: | https://acta.mendelu.cz/53/6/0063/ |