Lack of Efficacy of a Salience Nudge for Substituting Selection of Lower-Calorie for Higher-Calorie Milk in the Work Place

Lack of Efficacy of a Salience Nudge for Substituting Selection of Lower-Calorie for Higher-Calorie Milk in the Work Place

Obesity is a major burden on healthcare systems. Simple, cost effective interventions that encourage healthier behaviours are required. The present study evaluated the efficacy of a salience nudge for promoting a change in milk selection from full-cream to low-fat (lower calorie) in the kitchen of a...

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Bibliographic Details
Main Authors: Amy L. Wilson, Svetlana Bogomolova, Jonathan D. Buckley
Format: Article
Language:English
Published: MDPI AG 2015-06-01
Series:Nutrients
Subjects:
nudging
behavioural economics
salience nudge
obesity
milk selection
workplace
Online Access:http://www.mdpi.com/2072-6643/7/6/4336

Internet

http://www.mdpi.com/2072-6643/7/6/4336

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