The Concept of Strategic Control in Marketing Management in Connection to Measuring Marketing Performance
This study deals with the issue of marketing control (the function that ties together the process of marketing management). More directly, we aim to provide a scientific reflection on the model presentation of the strategic level of such control. We present the views discussed in the literature on m...
Main Authors: | Piotr Hadrian, František Milichovský, Pavel Mráček |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2021-04-01
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Series: | Sustainability |
Subjects: | |
Online Access: | https://www.mdpi.com/2071-1050/13/7/3887 |
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