The Concept of Strategic Control in Marketing Management in Connection to Measuring Marketing Performance

The Concept of Strategic Control in Marketing Management in Connection to Measuring Marketing Performance

This study deals with the issue of marketing control (the function that ties together the process of marketing management). More directly, we aim to provide a scientific reflection on the model presentation of the strategic level of such control. We present the views discussed in the literature on m...

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Bibliographic Details
Main Authors: Piotr Hadrian, František Milichovský, Pavel Mráček
Format: Article
Language:English
Published: MDPI AG 2021-04-01
Series:Sustainability
Subjects:
marketing management
strategy marketing
performance
factor analysis
Czech Republic
Online Access:https://www.mdpi.com/2071-1050/13/7/3887

Internet

https://www.mdpi.com/2071-1050/13/7/3887

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