Consumatorul și reclama. Teorii și modele comportamentale
The article presents some of the consumers' behavioral models and theories, in an attempt at outlining different points of view „newer and older” belonging to theorists or practitioners interested in this topic, starting from the basic needs analyzed by Bronislaw Malinowski and Abraham Maslow&...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Expert Projects
2004-12-01
|
| Series: | Sociologie Românească |
| Online Access: | https://arsociologie.ro/revistasociologieromaneasca/sr/article/view/910 |
| id |
doaj-4494d1748c41430fa4a5a4b79a8464c5 |
|---|---|
| record_format |
Article |
| spelling |
doaj-4494d1748c41430fa4a5a4b79a8464c52020-11-25T03:48:07ZengExpert ProjectsSociologie Românească1220-53892668-14552004-12-0124Consumatorul și reclama. Teorii și modele comportamentaleMarcel Iordache0West University of Timișoara The article presents some of the consumers' behavioral models and theories, in an attempt at outlining different points of view „newer and older” belonging to theorists or practitioners interested in this topic, starting from the basic needs analyzed by Bronislaw Malinowski and Abraham Maslow's pyramid of needs, passing through the antithesis of rational/irrational behavior of Daniel Katz and co., the FCB Dial, the DAGMAR List of questions, and ending with the segmentation of the target groups through the VALS and PRIZM models. https://arsociologie.ro/revistasociologieromaneasca/sr/article/view/910 |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Marcel Iordache |
| spellingShingle |
Marcel Iordache Consumatorul și reclama. Teorii și modele comportamentale Sociologie Românească |
| author_facet |
Marcel Iordache |
| author_sort |
Marcel Iordache |
| title |
Consumatorul și reclama. Teorii și modele comportamentale |
| title_short |
Consumatorul și reclama. Teorii și modele comportamentale |
| title_full |
Consumatorul și reclama. Teorii și modele comportamentale |
| title_fullStr |
Consumatorul și reclama. Teorii și modele comportamentale |
| title_full_unstemmed |
Consumatorul și reclama. Teorii și modele comportamentale |
| title_sort |
consumatorul și reclama. teorii și modele comportamentale |
| publisher |
Expert Projects |
| series |
Sociologie Românească |
| issn |
1220-5389 2668-1455 |
| publishDate |
2004-12-01 |
| description |
The article presents some of the consumers' behavioral models and theories, in an attempt at outlining different points of view „newer and older” belonging to theorists or practitioners interested in this topic, starting from the basic needs analyzed by Bronislaw Malinowski and Abraham Maslow's pyramid of needs, passing through the antithesis of rational/irrational behavior of Daniel Katz and co., the FCB Dial, the DAGMAR List of questions, and ending with the segmentation of the target groups through the VALS and PRIZM models.
|
| url |
https://arsociologie.ro/revistasociologieromaneasca/sr/article/view/910 |
| work_keys_str_mv |
AT marceliordache consumatorulsireclamateoriisimodelecomportamentale |
| _version_ |
1724500086517399552 |