Consumatorul și reclama. Teorii și modele comportamentale
The article presents some of the consumers' behavioral models and theories, in an attempt at outlining different points of view „newer and older” belonging to theorists or practitioners interested in this topic, starting from the basic needs analyzed by Bronislaw Malinowski and Abraham Maslow&...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Expert Projects
2004-12-01
|
| Series: | Sociologie Românească |
| Online Access: | https://arsociologie.ro/revistasociologieromaneasca/sr/article/view/910 |