Promoting Foods to Indian Children through Product Packaging
Packaging serves as an important mass communication tool to market foods in stores. Packaging elements such as bright colours, spokes/cartoon characters, cartoonish scripts/crayoned fonts, discounts and premiums are used to attract children and influence their consumption behaviour. Use of these pra...
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| Format: | Article |
| Language: | English |
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Tomas Bata University in Zlín
2013-12-01
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| Series: | Journal of Competitiveness |
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| Online Access: | http://www.cjournal.cz/files/155.pdf |