Effects of Consumers’ Strategic Behavior and Psychological Satisfaction on the Retailer’s Pricing and Inventory Decisions
This paper introduces a concept of psychological satisfaction to describe the utility of customers under different psychological perception. It studies the purchase behavior of strategic customers based on their psychological satisfaction and analyzes its impacts on the optimal pricing and inventory...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2019-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/8930516/ |