Banka Müşterilerinin İnternet Bankacılığı ile İlgili Tutumlarına Yönelik Bir Pilot Araştırma(An Empirical Study of the Attitudes of Turkish Bank Customers Regarding Internet Banking)
Despite having state-of-the-art technology and providing superior services, Turkish banks still suffer from a lack of internet bank users. This study examines attitudes of bank customers regarding Internet Banking via a sample of 196 active internet banking users. Specifically, the study addresses i...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
Celal Bayar University
2010-01-01
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| Series: | Yönetim ve Ekonomi |
| Subjects: | |
| Online Access: | http://www2.bayar.edu.tr/yonetimekonomi/dergi/pdf/C17S22010/43_61.pdf |