PERUMUSAN KONSEP IDENTITAS KABUPATEN SIDOARJO UNTUK CITY BRANDING MELALUI PENDEKATAN COMPETITIVE IDENTITY
Identity is an important aspect in the formation of a city branding. The identity that is used as a basis in the formation of city branding must be unique compared to other cities. A positive city identity will reflect a positive city image in the minds of the audience. Formulation of city identity...
Main Authors: | R. Bhima Danniswara, Agung Eko Budiwaspada, Naomi Haswanto |
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Format: | Article |
Language: | Indonesian |
Published: |
Universitas Negeri Malang
2020-06-01
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Series: | JADECS (Journal of Art, Design, Art Education and Culture Studies) |
Online Access: | http://journal2.um.ac.id/index.php/dart/article/view/12638 |
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