PERUMUSAN KONSEP IDENTITAS KABUPATEN SIDOARJO UNTUK CITY BRANDING MELALUI PENDEKATAN COMPETITIVE IDENTITY

Identity is an important aspect in the formation of a city branding. The identity that is used as a basis in the formation of city branding must be unique compared to other cities. A positive city identity will reflect a positive city image in the minds of the audience. Formulation of city identity...

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Bibliographic Details
Main Authors: R. Bhima Danniswara, Agung Eko Budiwaspada, Naomi Haswanto
Format: Article
Language:Indonesian
Published: Universitas Negeri Malang 2020-06-01
Series:JADECS (Journal of Art, Design, Art Education and Culture Studies)
Online Access:http://journal2.um.ac.id/index.php/dart/article/view/12638