Big Tobacco, Tiny Targets: discrediting tobacco industry tactics targeting kids through ads by school communities in 5 cities in Indonesia

Background and challenges to implementation Lack of strong laws has led tobacco companies such as PMI, BAT, and Djarum to systematically target children in Indonesia to start smoking through aggressive marketing strategies, including placing cigarette ads around schools. Influenced by ads, 30% of ch...

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Bibliographic Details
Main Authors: Geni Achnas, Lisda Sundari
Format: Article
Language:English
Published: European Publishing 2018-03-01
Series:Tobacco Induced Diseases
Subjects:
Online Access:http://www.journalssystem.com/tid/Big-Tobacco-Tiny-Targets-discrediting-tobacco-industry-tactics-targeting-kids-through,84134,0,2.html