The Online Bingo Boom in the UK: A Qualitative Examination of Its Appeal.

Online bingo has seen significant growth in recent years. This study sought to increase understanding of this growth by exploring the appeal of online bingo. Our aim was to examine the content of ten online bingo websites in the UK and analyse a qualitative secondary dataset of 12 female bingo playe...

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Bibliographic Details
Main Authors: Martine Stead, Fiona Dobbie, Kathryn Angus, Richard I Purves, Gerda Reith, Laura Macdonald
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2016-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC4854447?pdf=render