ENVIRONMENTAL CONSCIOUSNESS AND ITS INFLUENCE ON BUYING BEHAVIOUR TOWARDS ENVIRONMENTAL CONCERN

• Main Authors: Patrícia Monteiro Gorni, Giancarlo Gomes, Rafaele Matte Wojahn, Carolina Klein Padilha
• Format: Article
• Language: English
• Published: Universidade Federal do Ceará 2016-06-01
• Series: Contextus
• Subjects: Consciência Ambiental. Comportamento de Compra. Compra Consciente. Produtos Ecológicos. Preocupação Ambiental.
• Online Access: http://www.periodicos.ufc.br/contextus/article/view/32255

This study aims to determine the influence of environmental awareness of the conscious purchasing behavior. Therefore, quantitative approach was adopted and survey with a sample of 526 respondents. Data analysis was used Confirmatory Factor Analysis and Structural Equation Modeling, resulting in two constructs. The construct “Environmental Awareness” includes the dimensions of consciousness to nature and Limited Resources and the “Purchase Behavior” consists of four dimensions, Products Less Harmful, Recycled Products, Natural Products and Packaging. The results provide empirical evidence that environmental awareness was not significantly related to purchasing behavior. While there is some support in the literature for such a relationship, this study uses an integrative perspective to test the relationship. The model can be used as a measuring instrument for future research on environmental awareness.