ENVIRONMENTAL CONSCIOUSNESS AND ITS INFLUENCE ON BUYING BEHAVIOUR TOWARDS ENVIRONMENTAL CONCERN
This study aims to determine the influence of environmental awareness of the conscious purchasing behavior. Therefore, quantitative approach was adopted and survey with a sample of 526 respondents. Data analysis was used Confirmatory Factor Analysis and Structural Equation Modeling, resulting in two...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal do Ceará
2016-06-01
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| Series: | Contextus |
| Subjects: | |
| Online Access: | http://www.periodicos.ufc.br/contextus/article/view/32255 |