Using the Image of Republic of Croatia for the Purpose of Tourism Promotion in the East
The authors conducted a study on how the Croatian National Tourist Board (CNTB) uses the image of the Republic of Croatia for the purpose of tourist promotion in the East, and in the paper the authors propose a communication plan for CNTB for the mentioned markets. A web survey of residents of Georg...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Center for Philosophy of Media and Media Research
2017-09-01
|
| Series: | In Medias Res |
| Subjects: | |
| Online Access: | http://www.centar-fm.org/inmediasres/images/pdf/11/J.%20Jurisic,%20Z.%20Zigo%20Kopic%20i%20F.%20Brajnovic,%20Koristenje%20imidza%20Republike%20Hrvatske....pdf |