The job description and the marketing manager: An aid or a hindrance
This paper explores the feasibility of applying a standard job description to the chief of the marketing department of the firm. This implies that the traditional job description theory may not be adequate for describing the job of the marketing manager or conversely, that marketing theory is not ap...
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| Format: | Article |
| Language: | English |
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AOSIS
1983-03-01
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| Series: | South African Journal of Business Management |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/1137 |