Modulators of choice overload in Google search engine
Nowadays, analyzing user behavior on search engines is highly regarded. Lots of options in retrieved results in the search engines, makes users to choose. Once the selection is extremely complex, people will think the simplest decision rule, they decided that not to decide and select. Psychologists...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
Iranian Research Institute for Information and Technology
2018-03-01
|
| Series: | Iranian Journal of Information Processing & Management |
| Subjects: | |
| Online Access: | http://jipm.irandoc.ac.ir/browse.php?a_code=A-10-52-7&slc_lang=en&sid=1 |