Determinants and antecedents of sales organization effectiveness
The fundamental objective of this paper was to identify and analyze the main antecedents of sales organization effectiveness in order to offer the guidelines for improving the standard sales practice. In addition to the customary challenges of achieving anticipated sales results, rising pressures of...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2011-12-01
|
| Series: | Tržište |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/117270 |