State Government Media Relations: Revisiting the “Adversarial” PIO-Journalist Relationship
The journalist-practitioner relationship has been seen as “antagonistic” for several decades in both journalism and public relations scholarship. This study aimed to determine if the characteristics laid out in relationship management theory and journalist-practitioner literature applies to the c...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Insitute for Public Relations
2015-09-01
|
| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/2015v09n03McCollough.pdf |