Grappling With Grapes: Developing Strategy for the Poncini Vineyards
Brothers Lorenzo and Angelo Poncini are part of a family business in the Trentino region of northern Italy. It began as a trucking firm but diversified over the years. One such diversification is grape growing, which began in 1988. The Poncini family sends its grape harvest, currently Pinot Grigio,...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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The Wine Business Institute at Sonoma State University
2018-02-01
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| Series: | Wine Business Case Research Journal |
| Online Access: | http://wbcrj.scholasticahq.com/article/3298-grappling-with-grapes-developing-strategy-for-the-poncini-vineyards.pdf |