Methodological and Practical Issues of Scientific Research on the Retail Market
This paper highlights the role and importance of marketing research in a dynamic and complex sector such as retail. The paper approaches the theoretical issues related to the methods and instruments of marketing research appropriate for the retail market. The theory about qualitative and quantitativ...
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| Format: | Article |
| Language: | English |
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Transilvania University Press
2014-06-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
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| Online Access: | http://webbut.unitbv.ro/bulletin/2014/Series_V/BULETIN%20V%20PDF/01_BALASESCU%20M.pdf |