THE RELATIONS BETWEEN MARKET GUIDANCE, PRODUCT AND PROCESS INNOVATION, AND ORGANIZATIONAL PERFORMANCE
To achieve a higher organizational performance is desirable to ensure the permanence and growth of companies. However, a business environment marked by rapid technological and market changes demands from companies new responses or a combination of different strategies. The purpose of this study was...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal do Ceará
2017-12-01
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| Series: | Contextus |
| Subjects: | |
| Online Access: | http://www.periodicos.ufc.br/contextus/article/view/32308 |