The Image of Trade Enterprise: Approaches to Its Formation
The article is aimed at developing approaches to the formation of image in case of trade enterprises. A theoretical analysis of the definitions available in the scientific literature is carried out to understand and closer define the essence of the category of «image» in the context of current tende...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2020-04-01
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| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | https://www.business-inform.net/export_pdf/business-inform-2020-4_0-pages-464_471.pdf |