Gamificação: Ferramenta De Engajamento Entre Geração Y E Marcas

Gamificação: Ferramenta De Engajamento Entre Geração Y E Marcas

Every day the public is bombarded with thousands of advertisements on the Internet, most of them are discarded automatically. In this process countless brands lose relevance. Data show that millions of users use apps that block advertising display on electronic devices, it shows that the consumer, p...

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Bibliographic Details
Main Authors: Adriana Bernadete Barros Carvalho Garcia, Karla Cristina Bastos de Souza, Paulo Marcelo Canettieri de Almeida
Format: Article
Language:English
Published: Centro Universitário Teresa D'Ávila - UNIFATEA 2017-07-01
Series:ECCOM
Subjects:
Gamification
Games
Digital Marketing
Advertising
Consumer behavior
Generation Y
Online Access:http://publicacoes.fatea.br/index.php/eccom/article/viewFile/1909/1376

Internet

http://publicacoes.fatea.br/index.php/eccom/article/viewFile/1909/1376

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