Considerations upon “marketing metrics”
Most of the time, management is concerned about how the money are spent, not on how the money are generated. Measuring the final results of marketers become an ambitious goal for management, in order to identify and identify the value that the marketers bring to the firm. The marketers’ results...
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| Format: | Article |
| Language: | English |
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Transilvania University Press
2015-12-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
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| Online Access: | http://webbut.unitbv.ro/Bulletin/Series%20V/BILETIN%20I/17_Tescasiu%20B.pdf |