Leveraging Social Media Metrics in Improving Social Media Performances through Organic Reach: A Data Mining Approach

Leveraging Social Media Metrics in Improving Social Media Performances through Organic Reach: A Data Mining Approach

This paper identified the relevance of several publication’s characteristics of each publication in reaching more people through organic strategy using Support Vector Machines. Before finding the relevance of several inputs, 10 potential models were examined. Based on the results of 10 models examin...

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Bibliographic Details
Main Authors: Huang R. Jen-peng, Depari Genesis Sembiring, Riorini Sri Vandayuli, Wang Pai-Chou
Format: Article
Language:English
Published: Sciendo 2018-12-01
Series:Review of Economic and Business Studies
Subjects:
social media
data mining
organic reach
facebook pages
rapidminer
Online Access:https://doi.org/10.1515/rebs-2018-0072

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