Leveraging Social Media Metrics in Improving Social Media Performances through Organic Reach: A Data Mining Approach
This paper identified the relevance of several publication’s characteristics of each publication in reaching more people through organic strategy using Support Vector Machines. Before finding the relevance of several inputs, 10 potential models were examined. Based on the results of 10 models examin...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2018-12-01
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| Series: | Review of Economic and Business Studies |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/rebs-2018-0072 |