MARKETING RESEARCH OF AREAS AMBIGUOUSLY DEFINED
Marketing research is an integral part of every corporate strategy, or can be used for analysing and resolving of corporate issues. His creation is very important because it shows the kind of feedback possible opportunities, identifies the consumer and provides data about future motivations, require...
Main Authors: | Alena Michalíková, Václav Nétek |
---|---|
Format: | Article |
Language: | English |
Published: |
4S go, s.r.o.
2018-12-01
|
Series: | Acta Logistica |
Subjects: | |
Online Access: | http://actalogistica.eu/issues/2018/IV_2018_01_Michalikova_Netek.pdf |
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