MARKETING RESEARCH OF AREAS AMBIGUOUSLY DEFINED

Marketing research is an integral part of every corporate strategy, or can be used for analysing and resolving of corporate issues. His creation is very important because it shows the kind of feedback possible opportunities, identifies the consumer and provides data about future motivations, require...

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Bibliographic Details
Main Authors: Alena Michalíková, Václav Nétek
Format: Article
Language:English
Published: 4S go, s.r.o. 2018-12-01
Series:Acta Logistica
Subjects:
Online Access:http://actalogistica.eu/issues/2018/IV_2018_01_Michalikova_Netek.pdf