Factors Affecting Patients\' Preference in Choosing a Hospital Based on Marketing Mix (7p) in Iran
Introduction: Meeting the increasing demand and satisfaction of patients from hospital services is considered the most important factor in the survival of health care institutions. The aim of this study was to identify the most effective reasons for patients to select health centers based on seven f...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Ilam University of Medical Sciences
2018-05-01
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| Series: | Majallah-i Dānishgāh-i ’Ulūm-i Pizishkī-i Īlām |
| Subjects: | |
| Online Access: | http://sjimu.medilam.ac.ir/browse.php?a_code=A-10-1782-2&slc_lang=en&sid=1 |