Innovation in Sustainable Products: Cross-Cultural Analysis Of Bi-National Teams
<div><p>Innovation has been required as a vital asset for organizational survival in many areas, especially in the sustainability organizational field of concerns. Changes in Brazilian consumers’ consumption are perceived from the growing demand for environmentally-friendly products and...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Nove de Julho
2014-08-01
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| Series: | Revista de Gestão Ambiental e Sustentabilidade |
| Subjects: | |
| Online Access: | http://www.revistageas.org.br/ojs/index.php/geas/article/view/105 |