E-commerce in Chile: what factors affect the purchase decision?
This research analyzes the factors that influence decision-making of purchasing over the internet (EC – e-commerce) in Chile. Twelve influencing variables were identified and organized into 4 categories: Sociodemographic, Economic, Familiarity with Internet and ICT and E-commerce Experience. A binar...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Concepción
2018-07-01
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| Series: | RAN |
| Subjects: | |
| Online Access: | http://ran.udec.cl/ojs/index.php/ran/article/view/64 |