City Brand Personality—Relations with Dimensions and Dimensions Inter-Relations
City brand strategies play an important part in building strong identities for cities and also for effective promotional campaigns. The purpose of this research is to analyze in more depth the dimensions of the City Brand Personality of Iași, as identified in previous research. The objectives of the...
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| Format: | Article |
| Language: | English |
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MDPI AG
2017-12-01
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| Series: | Sustainability |
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| Online Access: | https://www.mdpi.com/2071-1050/9/12/2243 |