Assessing Muslim travellers' preferences regarding food in Japan using conjoint analysis: An exploratory study on the importance of prayer room availability and halalness
This study investigates the priorities of food preference attributes of Muslim travellers in Japan to identify Muslim consumers' willingness to pay for food at establishments that offer religion-related services and to divide Muslim travellers in Japan into consumer segments. A mixed methods ap...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2021-05-01
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| Series: | Heliyon |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2405844021011762 |