Trade company brand power as a post-integrations competitiveness factor
A brand is an identification card offered by the company to other participants in the competitive arena to differentiate itself, a comprehensive commitment by the trade company; company face presented to consumers and to the world. The purpose of this paper is to show the brand valuation using the c...
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| Format: | Article |
| Language: | English |
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University of Novi Sad - Faculty of Economics, Subotica
2014-01-01
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| Series: | Anali Ekonomskog fakulteta u Subotici |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2014/0350-21201432465P.pdf |