Effect of Online Collective Intelligence in Wine Industry: Focus on Correlation between Wine Quality Ratings and On-Premise Prices

This study aims to explore whether wine CI (Collective Intelligence) platforms, such as Wine Spectator and Wine Enthusiast, can provide a wine rating effect on price, as Robert Parker’s does in the Korean wine market. To achieve the purpose of the study, we collected information with wine evaluation...

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Bibliographic Details
Main Authors: Young-Sik Kwak, Yoon-Jung Nam, Jae-Won Hong
Format: Article
Language:English
Published: MDPI AG 2021-07-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/13/14/8001