Traditional Commerce Versus Electronic Commerce: A Case Study Under The Logistics Costs Management View

The aim of this article is to see how a large Brazilian company of the retail sector makes the measurement and analysis of logistics costs of both its physical operations (traditional trade) as their virtual transactions (e-commerce). The research has been conducted in the contributions of strategic...

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Bibliographic Details
Main Authors: Marcos Antônio de Souza, Lindones Bisuti Lemos, Lucas Seffrin Zorzo
Format: Article
Language:Portuguese
Published: Universidade Federal do Rio de Janeiro 2014-08-01
Series:Revista Sociedade, Contabilidade e Gestão
Subjects:
Online Access:http://www.atena.org.br/revista/ojs-2.2.3-06/index.php/ufrj/article/viewFile/2260/1966