Green DIY store choice among socially responsible consumer generations
Abstract The purpose of our empirical investigation, based on the theory of reasoned action and generational theory, is to study the green DIY retail store choice of socially responsible consumer generations (Baby Boomers, Millennials, Gen X-ers and Gen Zs). The authors base their quantitative resea...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2018-09-01
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| Series: | International Journal of Corporate Social Responsibility |
| Subjects: | |
| Online Access: | http://link.springer.com/article/10.1186/s40991-018-0037-0 |